Founder: Irvin G. Jorgensen, DVM
Marketing and Media: Erik Sethre
The Beginning of Jorgensen Laboratories
Any account of the history of Jorgensen Laboratories would have to start with the company founder, Dr. Irvin Jorgensen. Dr. Jorgensen was a remarkable man who graduated, in 1943, from the Royal Veterinary College in Copenhagen, Denmark. He established a small veterinary practice in Denmark during the German occupation and later practiced veterinary medicine in Canada. In the mid-1950s, he moved to the United States and finished his veterinary career in Minnesota. In 1965, he founded Jorgensen Laboratories.
The veterinarian supply company had its beginnings in the basement of Dr. Jorgensen’s home; in those early years, it was mostly a large animal instrument company. As a practicing veterinarian in Europe and Canada, Dr. Jorgensen became aware of certain instruments that were not yet available in the United States. He soon realized there was a demand for these vet products and he began importing these specialty instruments mainly from Denmark and West Germany.
The company moved to Colorado in 1970 and was beginning to gain a reputation for hard to find high-quality veterinary instruments. As a small company, Dr. Jorgensen recognized the importance of marketing his specialty instruments through veterinary distributors. Just as important as the quality of the product line, the role of the veterinary distributor was key to the growth and success of Jorgensen Laboratories. This remains true today. Nationwide distribution was established by Jorgensen in the 1970s and the product line continued to expand. However, international communication was quite a challenge back then. International phone calls were very expensive and this was long before faxes and emails. Purchase orders and letters were sent to Europe on lightweight onion skin paper by airmail. Telex machines were state of the art and it was exciting when Jorgensen Laboratories got their first telex machine.
Growing the Company
Earl Sethre started his career at Jorgensen Laboratories in 1974. Besides Dr. Jorgensen and Earl, the company employed a secretary and two people in the shipping department. Dr. Hans Jorgensen came into the company in 1978. Hans graduated from the University of Minnesota Veterinary College and practiced veterinary medicine for several years after graduation. He gained large animal experience practicing at a veterinary clinic in Minnesota and later worked in a small animal practice in Denver. Dr. Norm Jorgensen came into the family business in 1986. Norm graduated from the Colorado State University Veterinary School and also practiced for several years after graduation. Norm’s large animal experience came from practicing as a veterinarian and calling on some of the large dairies in California. Eventually, he moved back to Colorado and worked in a small animal and equine practice in Denver.
Big changes and significant growth came to Jorgensen in the 1990s and the 2000s. The company evolved from a mostly large animal instrument company to a mostly small animal instrument and equipment company. Veterinary medicine was also changing. Clients were asking for better medical care for their pets and clinics were performing more advanced medical procedures. This required veterinary clinics to update their practices. Veterinary clinics now needed more sophisticated medical equipment and an understanding of the latest treatment modalities. This was an opportunity for Jorgensen Laboratories and they emerged as a leading supplier of new and innovative products for the veterinary practitioner. Jorgensen began developing its own sales force in the 1990s. The Jorvet sales force could not only detail sophisticated medical equipment but also could provide the needed support and training of this new equipment to veterinary clinical staff.
Jorgensen Laboratories Today
Today Jorgensen Laboratories works with every major veterinary distributor in the United States and Canada and has over 40 international distributors. Jorgensen has more than 70 employees including experienced veterinary technicians who offer valuable technical support and skilled sales representatives who work together with veterinary distributors to provide the highest quality instrumentation and the best veterinary equipment available for veterinary clinics worldwide. In addition to the veterinary technicians and outside sales representatives, Jorgensen’s dedicated office staff and warehouse staff complete the Jorvet team. This family business is positioned well for the future too. A couple of family members from the next generation have begun their careers in the company. Erik Sethre joined the firm in 2002 and Christian Jorgensen started in 2005. They bring with them fresh new perspectives, a strong commitment to family and company, with positive energy to move the company forward. Over the years, Jorgensen Laboratories has helped to start many small manufacturers in the Loveland area. They have also been philanthropic minded and have made significant financial contributions through their Jorgensen Foundation to charitable organizations in the Loveland Community.
The employees and owners of Jorgensen Laboratories are proud of their success, legacy, and achievements over the years and wish to thank the veterinarians and the distributors, who, in this partnership, have helped them to build a highly respected reputation in the veterinary industry.
Time to learn more?
If you would like more information about who we are and what we do, contact us and we can go into more detail about how our services help many veterinary professionals in the United States and Canada.